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Things to Consider

Amanda Protheroe from the Cardiff School of Health Sciences, who we will be working with us alongside Derwen during this project, visited us in the studio this week to talk to us.

Her talk really made me think more from the older peoples’ point of view and encouraged me to go away and carry out some further research of my own into how older people might perceive or interpret things.

Two key pieces of data have really stuck in my mind from Amanda’s presentation. The first of which is: 64% of older people have a visual impairment; and the other is: 20% (and rising) of 75+ year-olds have some form of dementia. Because these two stuck out to me so much, I have looked further into what it is like to have an eyesight condition or dementia.

Common eyesight difficulties and problems:

  • Steady decline in vision, particularly for those who are 50+ years old.
  • Glare sensitivity.
  • Dim light or too much light can make it difficult to see/read.
  • Slower adaption to changes in light levels.
  • Colour and depth perception is not as good.
  • Way finding is harder.
  • Sight loss is a major factor contributing to falls and accidents.

Cataract visionmacular degeneration visionGlaucoma visionDiabetic retinopathy vision

Common dementia difficulties and problems:

  • Interpreting shadows or dark areas as holes in the ground.
  • Interpreting shiny surfaces as being wet.
  • Interpreting bold or busy patterns as being moving objects.
  • Struggling to find their way to somewhere (e.g. toilet).

Thinking about these issues that older people may have, I can use different techniques to avoid the potential problems when doing my own ideation and designing. I need to put myself in their (the older peoples’) shoes and experience it as if I am them, and not a young adult.

Things to think about:

  • Using good colour contrast will definitely be effective as it will make things more easy and clear to see.
  • Any print should be large enough to read – nothing below 16 pt for body text.
  • Use effective lighting to reduce shadows, glare and reflections – natural light is the best.
  • Good signage will enable independence, confidence and better wellbeing among the older people – iconography/imagery could work well alongside print.
  • Artworks can encourage engagement and also help older people find their war around – they can use them like landmarks.
  • Avoid distractions.

Digital Me – Finishing Touches

Our final deadline for the Digital Me project is on Tuesday so I am just adding the final finishing touches to all of my submissions before then.

I am feeling confident with the way I am heading and I have not got a lot to do before handing in my finished work for the deadline on Tuesday. I have completed my Research and Development PDF for Persuasion and am currently finishing off the one for Penguin. I have already got a Research and Development PDF for branding that I created last year after completing the Brandworld project, so I have just got to add and change this one accordingly to my further development since then and my newer final outcomes.

For the finishing touches of my CV, online portfolio, PDF portfolio, I have edited some details to add to the overall final look of the finished pieces. After a tutorial with Neil, we spoke about how underlining titles, historically, was not considered needed after ‘bold‘ was invented. Although I have decided against using the bold version of Playfair Display as I think it ruins the beauty of the contrast between the thick and thin lines in the lettering of the typeface, I have removed the underlines of the titles and the overall look of the CV is much cleaner without them. I have done the same thing on my PDF portfolio by removing the underlines of the titles. Removing these underlines have actually added to the consistency of my overall project, because I noticed that the website does not have underlined titles. There is enough definition between the title and the body text because they are different typefaces – the title is serif and the body text is sans serif, the title is in orange and the body text is black, and there is also a big size difference between the two.

To match the removal of all my title underlines, I have edited my ‘I’m Amber‘ logo slightly as well. I have removed the underline below the text, but kept the line above as the image of me is sat, resting on it. I have adjusted the weight of the upper line to make up for it’s staying though.

Digital Me – Further Development

Since last week, I have made small developments to all three of my main pieces: the CV, the online portfolio and the PDF portfolio.

In the PDF portfolio, I have added in the text and the images to each of the project pages, although one or two are still missing that I want to add in. I have made sure that they are the same images used in my online portfolio and that the brief and solution are the same too. I have added in navigation buttons on every project so that you can flick through the projects using arrow buttons and also return back to the home page. After a tutorial, I have increased the text size by 1 or 2 points because it was suggested that it was perhaps just a little too small. At the the end of my portfolio, I have added an extra page which is a ‘Contact’ page and also has an ‘About Me’ paragraph, similar to the CV.

For the CV, I have added in work experience and also written the ‘About Me’ section. Like the PDF portfolio, I have developed my CV so that it is now interactive too. It has icons which link to my social media profiles: Twitter, Instagram and LinkedIn. I decided to exclude Facebook because my account is a personal one and I think it is important to keep my CV purely professional and not mix up my personal life with work. I have also added a link to my online portfolio so that employers looking at my CV can get to my work with one easy click.

On my online portfolio, I have gone ahead and removed the ‘Home’ page as I decided that it was not needed – my online portfolio now opens simply with the text saying, “Hello and Welcome!…“. After originally arranging the images on each of the project pages one after each other in a straight line as individual images down the page. I have now arranged them in a more designed layout (image below: I have taken a screenshot from one of the project pages as an example). I have also spread ‘The Solution’ paragraph between these images because I felt that there was too much text to begin with at the top of each project.

screenshot - project layout.png

My next steps are to move on to beginning the Research and Development PDFs for my Subject projects: Persuasion, Penguin and Branding.