Further Food Safety

Over the Easter break, I have set myself the task of pushing myself to create more pieces for the Tenovus supported ‘Food Wellbeing during Chemotherapy’ campaign that I worked on in my Persuasion project during last term.

Since producing and presenting the video that I created for my clients, I have decided that I want to create them other pieces, including posters, social media elements and a new improved booklet that is capable of replacing their current one. I plan on creating these as a side project to the other three videos that I will be working with them to create by the end of this year outside of my university work.

I have been working firstly on a basic poster which will advertise the video that I have created. I have also made a banner to go with it which can be displayed on social media sites such as Facebook in order to help promote the video and ensure that more people see it – after all, the aim of the campaign is to raise the awareness of food safety for chemotherapy patients, to as many people, particularly caregivers, as possible. I have put the banner that I created onto the Tenovus Facebook page as an example of how and where it could be used.

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Although the poster and banner are efficient in promoting the video that I have created for the campaign, I feel that I could create a more appealing series of posters, perhaps displaying a range of infographics. I would want to use more colour to make them eye-catching, so will look into using the Tenovus colours from their brand guidelines which have been supplied to me by my clients.

Final Outcome and Presentation

Today we gave presentations of our final outcomes of the Persuasion projects in front of our clients and tutors.

Before giving our presentations, we had previously created and rehearsed our presentation which we intended to give today. However, earlier in the day today, before our presentations at 2pm, we had some difficulty putting our animations into the PowerPoint as several of the team’s videos were not completed until very last minute which meant we were not left with much time to import the animations into the presentation. Personally, although my animation was complete, the way in which I had rendered and then exported it meant that the file size was much too big to go on the presentation. After adjusting the quality of the animation, hoping to reduce the file size, I exported it again and although the file size was much more appropriate, the quality had been so much decreased that the on-screen text during the animation was pixelated and barely readable. In the end, due to being rushed for time and the presentation deadline fast approaching, I decided to instead simply show my original final film, which was too large to actually be inserted into the presentation, as a separate file directly from the desktop. Other members of the group ended up doing the same.

Even after these initial obstacles, during the presentations, everything went smoothly. Our group made sure to introduce ourselves to our audience before beginning and then spoke about our project title and the organisation that we were working for, and the mission statement and key aim of the communication that we set out to achieve. Next we went on to each taking it in turns to give a short introduction on our own animation and showing it.

The presentations concluded with inviting our clients to view more of our work, such as the storyboards and other development pieces, and to discuss our animations further. Although our client was unable to stay for long due to her own circumstances, we were able to briefly talk about each of our outcomes with her. She spoke about what she really liked in our pieces, claiming that she really likes ‘Steve’ in my own stop-motion animation, and we were also able gain any more constructive critique and where we could go from here. I am really pleased that they still wish to continue working with me in creating the other three videos for their 4-part video series on the topic.

If I were to do the presentations again, I feel that if we had made sure all of our group member’s animations were completed fully in advance – we could have used the extra time to actually insert them into the presentation, rather than have to navigate off of the presentation to get to, open and play our animations. This would have created a more overall professional looking presentation.

Personally, I also feel that I spent too long looking at and speaking to the screen projection, rather than looking out at my audience and speaking directly to them. To improve, I would engage more efficiently with my audience, and client in particular, by having eye contact and by being a little animated, such as using hand gestures to make myself more inviting and to involve the audience.

I felt that I became slightly nervy during the presentation, partly because of the minor panic of getting the animations onto the presentation beforehand, and although the clients and audience had not witnessed this, I think that I ended up rambling and stuttering more than I would have liked to – next time I will consider using cue cards to keep me on track so that I remember exactly what it is I want to say and when to say it.

The Final Touches

Over the last few days before our final presentation on Thursday, I have been carrying out the last final touches to my animation.

I have added multiple details to my animations and trialled out several different ways of doing them in order to get the best outcome.

One of the main things that I have added is  text. I added text to a number of areas throughout my animation, to help back up the most important parts of the voiceover. I have used a handwritten-style font called ‘Ammys Handwriting’ and then to make it seem even more realistically handwritten, I added a fractal layer in AfterEffects in order to make the text move and wriggle over so slightly. One of the things I had to be careful of when adding the text, was that I made sure the text was on-screen long enough to be read by any viewer – to get this correct, I tested it out on my peers.

It was suggested that I change the dots that appear on my stickman character, representing different food poisoning symptoms, to a colour rather than black and although I felt that a colour would not work, I trialled the idea of using a grey instead to see if this would look better. Although I am glad that I tested a different colour out, I have decided to stick with the original black dots as I feel that they work and look better. Because my animation is completely in purely black and white illustrations, the use of another colour does not fit with this and is inconsistent.

The final touches that I added to my animation after adding text and testing the colour adjustments, I finalised the credits that appear at the end of the animation and added the logos of Tenovus and SEWAHSP who support the Zero2Five food industry centre.