Today I spent the morning on trip with some of my peers and Ian at Zenith Media’s, Print and Packaging plant in Pontypridd.
We were showed around the plant by Alun Phillips, the Business Development Manager there, who knew Zenith Media inside and out. We started the day with a short introductory presentation given by Alun and we were then taken and shown around the whole plant, before being spoilt to lunch. After taking lots of photographs and some films from our trip to Zenith Media, I put together a short montage of the clips.
One of my favourite parts of the trip was that there was just printed paper absolutely everywhere. Wherever you looked there were stacks and stacks of paper, some almost as high as the roof, in every direction. It was great to see the companies that they worked alongside: everybody from small independent book publishers, to big car companies – they even print the prospectus for Cardiff Metropolitan University and we even spotted a sneak peak stack of the prospectus’ for this year, ready for dispatch. The cover of the Cardiff Met prospectus was navy blue with a maze-like pattern printed in a pink holographic foil effect for extra detail and a quality feeling (image below).
It was great to see the huge variety of printing processes that they could carry out in one place all at Zenith Print and Packaging. They had several rotogravure printing machines which are commonly used for high-volume printing due to their ability to produce high quality results rapidly and are great for long runs. It was great to see the machines in work and producing prints – it was incredible to see how rapidly everything moved. There was machines of all different kinds in the plant – some of my particular favourites were the ones that added special effects to prints, such as spot UV coating which creates a shiny, varnish effect which looks brilliant on practically any print (image above). Alun’s enthusiasm for the printing industry was contagious. He proved to us that you can print onto any material at all of any thickness, from paper, to wood, to metal. At Zenith, he says that they often even print onto fabrics to create cotton banners, etc.
Overall, it was great to visit Zenith Print and Packaging – it has helped me realise that it is not only digital design that I cold go into in the future, I can also take the more hands on route of printing. It reminded me just how great of a degree that I am taking because their are so many potential pathways that I could take after graduating. Alun even added that if we were ever interested in carrying out some work experience with them in Zenith, that we were very welcome. I feel that we have all made a great contact with Zenith Media by visiting them.
In preparation for our full dissertations which we will write in third year (next year), we were set the assignment of writing our dissertation proposals.
Our proposals were made up of an opening overview, a literature review in the middle, and a research plan to end the essay. It was definitely a tricky one to write, particularly the literature review as I had no idea what one even was up until this task. Before beginning the writing of the proposal, the first thing we had to choose a question or topic to write about. Although I had several ideas, I decided on the topic of subcultures after studying them in Constellation lectures in my first year of university with Cath Davies and knowing that I really enjoyed the subject and found it fascinating – after all, my topic had to be something I was interested by because I am going to be writing an entire book on it.
To help me settle on an exact topic or question which included the subject of subcultures, I filled in a planning form. Although there were five types of dissertation structures that I could choose from on the form, the main two which interested me were the 8000 to 10,000 word thesis, or the 6000 word creative enterprise research proposal (business plan) and presentation. I decided in the end on the first of these two as I realised I had no business of my own to write about. The planning form also included a section in which we could state any areas that we were interested in such as, key designers, artists, theorists, and case studies. I made note of the Punk subculture as a case study as I especially enjoyed looking into them last year with Cath and actually wrote my essay at the time on the group. I also listed graphic designer, Jamie Reid, who was most well-known for his work done in the Punk era, particular his pieces done for British Punk Rock band, the ‘Sex Pistols’ – my thorough favourite out of all his outrageous designs was the album cover he made for the Sex Pistols’ song, ‘God Save the Queen’ which was extremely controversial for its time. I made note of Dick Hebdige as an academic and theorist that I knew wrote about subcultures, particularly in his book, ‘Subcultures: The Meaning of Style’.
After having a meeting with my Constellation tutor, they helped me put my topic into a statement for me to use as a title. I had previously been trying to put it into the form of a question and was, now looking back, making an easy job much more complicated for myself. The statement I decided on was simply: “The relationship between graphic communication and media, and subcultures.” Having linked in my own area of study, graphic communication, into the title, means that I will be able to link my dissertation into my own course work in third year. After handing in our proposal forms, we were assigned individual personal dissertation tutors who were believed to be of most help according to our chosen title. It was of no surprise when I got assigned the subcultural expert herself, Cath Davies. I found that having a personal tutor was great as you knew exactly who you could email or talk to during a mini-breakdown or panic attack over your dissertation planning and having regular meetings with mine, meant that I was able to stay on track and know that I was working in the right direction.
The next step for me was to begin reading – reading absolutely everything! My course was lucky to have workshops set up by our course leaders, with the academic librarian for CSAD, Martha Lee. These workshops motivated me to go away and begin looking for potential useful books for my dissertation proposal. However, after a week or so, I found myself struggling to find books that were useful to me. After sitting around and avoiding the hold-up for another week or so (which was most definitely the wrong thing to do), a peer told me that they’d been to have an individual meeting with Martha who helped them to find plenty of useful books, so I decided to try it out for myself. Sure enough, Martha was great help to me too! She helped me find a few books that were subculture-based, but also showed me how I could narrow down my MetSearches to find more exact results, rather than finding books that maybe said the word ‘subculture’ in them once, on one page out of hundreds, and then didn’t mention the word again. I had my first mini-breakdown at this point (which had been expected to arrive soon-ish), due to thinking I needed to change my topic because there were barely any books which spoke about the relationship between graphics and subcultures, it was more about the textiles world (fashion). Fortunately, my personal tutor did a good job at convincing me otherwise and that it was in fact a good thing that there was not a lot written on the relationship, because I had managed to find a gap to fill in myself. Leaving Cardiff to go home for Easter, I had pages and pages of quotes collected from books and a stack of about ten further books to read at home.
I was struggling to get my head around what a literature review actually was, so instead of getting started on it, I found myself avoiding yet another hold-up (which I seem to be very good at doing) and instead just collecting more and more quotes, some of which I haven’t even used in my finished proposal. I found myself not wanting to start it just because I was scared that I might do it wrong. In the end, I convinced myself to just begin writing the overview at very least, and fortunately I got ‘on a roll’ and realised that it wasn’t that difficult after all. Looking back now, I am so glad that I started it when I did, because I have not had the stress of it being a mad rush last minute – I have just been doing little bit at a time, about 500 to 1000 words a day. Overall, I feel that perhaps the definition of a literature review could have been explained a bit more clearly to us, as I left university still not being 100% sure on how I was writing it. Questions I had included things like, “Am I allowed to put my own personal opinion in it?” and “What person am I writing it in – first person, third person, a mix of both?” It was difficult not being able to get it checked over, however my friends and I were able to peer review and compare each other’s proposals to understand if we were on the right track still.
Final thoughts – “Thank god it’s over… for now.”