Over the last few days, I have been working on developing my brand style ready for my first tutorial today.
I began with attempting to self-brand myself using my name rather than an actual logo. Finding a photograph of myself that was able to actually interactive with the ‘title’, I’m Amber, made me realise that this was the style I liked best. Unfortunately the photograph is not high quality enough for me to be happy with and I want to capture a better one, but this has at least helped me decide on a favourite style. I should be able to use I’m Amber in both ways, with and without the image of myself sat on it.
After testing out a few different fonts and style, and picking a favourite, I began experimenting with colour and of course I had to use my favourite colour orange (Pantone 144 CP) that I use in so many of my projects. After all, it is my colour, “amber”.
I have put together an initial rough CV layout that I think works well alongside my personality and overall brand. My next step is to begin creating the online portfolio layout in consistency to the CV. As my CV is not fully completed yet, I will be able to make changes accordingly if needed – I think it is necessary to keep myself flexible in the beginning ideas generation and design stages of this Digital Me project.
Although I had more or less decided that I would not use my pre-existing logo (used on some social media), I wanted to put it into my CV just so that I could confirm or disconfirm in my tutorial if I was choosing the right way to go. Sure enough, my logo was pointed out as being probably unnecessary, so I am going to go ahead and remove it. Although the logo is not needed, they agreed that it was a great touch to have an image of myself interacting with the title, I’m Amber, as a personal touch. In my tutorial, it was picked up on by my peers that the use of the key colour orange worked really effectively as it doubled up well as being the colour “amber”, just like I am, Amber. The typefaces that I have chosen are Bebas Neue for the headlines and Champagne & Limousines for the body text.
This morning, my group had a tutorial with Ian in order to discuss our ideas so far and what the next stages for us were.
Although I do not yet have any proper visuals, I have been brainstorming a range of different ideas over the weekend and making notes on each to find which ones have the most promise and would work best for what I want and need to do. I do not want my video to be too serious. Because obviously cancer is so much of a serious issue already, I feel that any more deadpan-style information being give, would be almost scary and could frighten viewers off. I want my videos to be light-hearted and friendly, even though they are there to address a serious issue and people need to know this. Considering the time constraint we had, but wanting to do an animation rather than photographic film, I have decided to create a stop-motion film.
Looking back over my notes from our client meeting last week, I picked out a key bit of information that they had mentioned. They said that from their market research, in which they visited Velindre Cancer Centre and showed patients a range of existing campaigns and videos, they discovered that the viewers seemed to really engage with a sense of journey. I decided that I’d take this idea of a ‘journey’ and create a video which tells a story and has a narrative which the viewers can relate to. Deciding that I wanted to create a journey, my next step was to create a character to take this journey. I had to keep in mind that we only have about 4 weeks do create and finish 4 videos for our clients, so my character could not be too overly complicated. I have decided on a stickman.
After testing out a range of designs for my stick man character, including a variety of different hairstyles, in the end, I came back to one of my more simple stick man designs. I created some short strips to test out movements, such as walking.
My next step from here is to write a script for each of the 4 videos and create a storyboard for each too. I am going to work on one at a time, starting with the top 10 food safety tips. By doing it this way, I will hopefully have a full script, list of scenes, and storyboard for at least one full film by next Tuesday 14th, because this is the day that we next meet our clients to show them how we are coming along with our ideas. As well as my written and drawn visuals, I hope to also have a very short moving image example that I will create on the iStopMotion software and machines that we have available to us in university, to show my clients so that they can get a better and clearer idea of what I am going for and what it will look like on-screen. In today’s tutorial, Ian suggested that before I begin the actually making of the video, that I have a recorded version of my voiceover script, so that I can then make my video around it – this means that I will be able to see where each bit of animation needs to go and also how long each part needs to be, depending on the voiceover length and timing. The voiceover will act by filling in any gaps in the visuals of my film, audibly – this means that I can afford to miss out some details in my visuals as the voiceover can make up for it – this will be necessary, again, because of our time constraints.
For our coming client meeting, as well as individual ideas, we also intend to have a mini-exhibition set up as a group to display a range of campaign examples all based around our given ‘side-topic’ of racism. We have decided that we are going to display examples of anti-racism campaigns, grouped by theme. For example, wit, aggression, emotive and informative. We will show a range of different styles of campaign, for example, posters, videos. We are hoping to relate our display to our clients by showing them how we feel that a theme of aggression would not work for their brief, whereas a light-hearted form of wit, would. After showing our exhibition, we will then go into individually showing our ideas and how we are developing them.
After our first group tutorials on Tuesday, in which we showed our initial concepts and research, today we presented and got critiqued on our first visuals of our ideas.
Earlier on in the week, I had several ideas, all with a running theme of one character: Donald Trump. It was clear from the beginning that ‘he’ was the direction that I wanted to take this project in. Some of my initial ideas included:
- Trump vs. Obama (in which I would look at what both did, each in their first week of presidency)
- Trump’s first week of Presidency (full timeline included)
- Trump’s Quotes (focusing on the most outrageous)
- A Trump Timeline (from his DOB to presidency)
Since my first tutorial on Tuesday, although I am sticking with Mr Donald Trump, my idea has evolved.
It was great seeing all sorts of different ideas and visuals from my peers today – it was really interesting seeing everybody’s visual concepts. I felt that mine was very different and at first was quite unsure because of this. However, after presenting my Donald Trump idea and visuals so far – I felt much more confident with where I was going to head next, as I received plenty of positive feedback with several further ideas and developments suggested as well.
There was a lot of very serious issues being looked at among the group, such as woman’s rights, protesting, black killings, environmental issues, etc, and although mine is a rather serious issue as well – being Donald Trump – I have taken a more light-hearted, humorous approach towards the topic. I have decided on taking this approach because I feel that the issue is already actually rather frightening, especially now that Trump is officially the President of the United States, so instead of adding to this already existing worldwide fear, I decided to take a more cheery and comical direction with the matter.
I have named my project: How to speak Donald Trump.
I have looked at and really analysed Trump’s behavioural traits, his speech and hugely, his hand gestures and movements. I have had to watch endless amounts of his speeches, particularly his presidential rally that he gave across the whole of the US, and which ran throughout both 2015 and 2016 – and although I am sick of hearing his ‘stupid’ raving about how he’s going to “make America great again”, I am beginning to understand just how important his traits and habits are and have been for him throughout his campaign – the way in which he speaks and acts so energetically, excitably and enthusiastically, manages to really tap a vein of nationalism among Americans.
Although I really still don’t like the guy and I really can’t believe that I’m actually saying this, but after all of my speech analysing, it’s hard not to be almost inspired by him, or his aura at very least. I can just about see and understand how and why all of his American supporters have been brainwashed by him.