Protected: FMP Formative Review

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Beautiful Systems – The Review

Today was the deadline for our Beautiful Systems project that we have been working on in groups for the past week.

After continuing our stop motion film that we started on Friday, we finished it and had it ready to hand in this morning at 10am. Although the process was quite slow, we still got it completed faster than I had initially expected that we would – my group mate and I worked really well together as a pair and got the job done in good time and to a great standard of quality.

The process involved us moving the laces bit by bit and taking a snapshot after every small movement in order to create the frames which then create the film. The procedure was fiddly at the best of times – it was often a real struggle to get the laces to stay where you wanted them to stay. The pie chart was probably the most difficult piece to create, but from then onwards, we seemed to have gotten the hang of it and we were away on a roll. Apart from laces, the only other objects we used were ripped scraps of white paper in which we wrote the shoe style, the school title and the data percentages on – we felt that these were needed in order to add clarity to our finished piece, enabling viewers to see exactly what each segment of the charts were percentage-wise. We hand wrote them onto torn pieces of paper because we wanted to keep the film fun, informal and playful, with a homemade feel to the whole thing. The final thing we had to add to the film once we had exported it was to add music. We used AfterEffects to do this, and chose a song that we felt would fit perfectly: These Boots Are Made For Walkin’, Nancy Sinatra – the song is fun and lively and of course, it’s about shoes.

Below is the final outcome of our stop motion animation:

The feedback that we got from both David and the class was very positive – they loved how ambitious we had been with the small project, particularly as we were the only other group that had created an animation/film; all of the other outcomes were purely posters. They approved of our use of shoelaces, commenting on the fact that the viewer knows an understands straight away what the data is about: shoes. Finally, we were praised on how colourful and fun the piece was overall. The only minor point that David pointed out was that in the pie chart, the “boots” and the “heel” segments are perhaps too similar in size and don’t show a clear enough percentage difference – fortunately we had the hand written labels which prevents them from becoming completely undistinguishable – but of course, if we were to do the project again, we could certainly make this more clear by repositioning the green lace to make the “heel” segment smaller.

Personally, I was really proud of our final outcome that we handed in today – I really enjoyed the process of making the stop motion and was really pleased with how the finished film turned out. I think the brightness and contrasts of the colours really add to the piece, making the movement even more energetic and fun. Overall, I really feel like we have created an imaginative, adventurous and creative information design – it’s really effective.

Branding Formative Feedback Review

Today we displayed our five final touch points and had a review which involved peer assessing each other’s work. We also submitted two PDF’s – the first showing the five touch points and the second showing the research and development process that we took.

Research and Development PDF

For submitting, I created a PDF document which showed all of my research and  development up to where I am currently with my final touchpoints so far, in order for the lecturers to fully assess both my final outcomes and the process of getting to that point. I used Adobe InDesign to create the document, using the columns and grid system to keep everything to a high and consistent quality. My research and development PDF covered areas including: about the brand, market research, competition, initial ideas, developing ideas, and finally, the solution. If we are to later update and resubmit this particular PDF, I would like to add more detail of the change from my initial ideas to the final outcome, of each and every touchpoint individually.

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Final Touchpoints PDF

Again for submitting, I created a PDF which displayed each of my five touchpoints. This PDF was also printed out and displayed on the walls for our peers and lecturers to see and review – this is the piece that was peer assessed.


  • Stationary (including business card, letterhead and compliment slip)
  • Website
  • Packaging and products
  • Delivery van
  • Uniform

My PDF does not contain too much detail as I did not want it to be an information overload for whoever was peer assessing it, particularly as this assessor would essentially be my client in a real life situation, who would only want and need short and relevant descriptions of each touchpoint. As well as a short paragraph on each of my touchpoints, I also included my colour and typography choices for the brand. The descriptions explain how I made each touchpoint fit to the client’s breif.

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The Peer Assessment and Review

My brand was peer assessed by Greta Abelyte. Greta gave me a mark of ‘excellent’, which I am of course extremely satisfied with. She commented that my touchpoints were creative and connect with the brand well – she also made a note that my colour scheme fits and reflects well on a target audience with an “active lifestyle”, which I was very pleased with as this was a major change that I made to the brand earlier on in the development process. I believe that the most important comments made on the peer assessment sheet is the constructive criticism made as I can use it to improve and develop my work further again. That is why I am going to take into consideration fully the suggestions that my peer assessor has made and work on them where I can – for example, as Greta suggested, my brand could benefit from a shopfront touchpoint – I could also perhaps include signage in this. Even after receiving a very positive review made by Greta, my next plan is to make the changes that she has suggested before the final summative review which will take place over the Summer of 2017.