Hello! Helo! Hallo! Bonjour! Hola! Ciao! Namaste! Konnichiwa! Nǐ hǎo! Jambo!

This is me. My name is Amber Lloyd, I am currently in my second year of studying Graphic Communication, at Cardiff Metropolitan University. I am originally from a small and rural village called Kerry, in Mid-Wales, surrounded by hills, sheep and more hills. Throughout my time in Cardiff Met, we have worked on a number of projects, including campaigns, editorial, typography, branding, book cover design, information design, animation and much more.

Before moving to Cardiff, I attended Sixth Form in my local town of Newtown. There I studied Art and Design, Information and Communications Technology, English Language and Literature, and French, alongside the Welsh Baccalaureate. My favourite subject, was of course, Art and Design, although I constantly complexed my teacher on my insistency of creating authentically graphic pieces, rather than the fine art path he would generally try to send me down. After Sixth Form, I made the deliberate choice not to attend an art foundation course as I believed that there was only one path for me: Graphic Design. I was eager to move away from my small, country hometown where I had grown up, into the big city, and on visiting Cardiff for the first time, I was taken away by its beauty and energy, and knew practically straight away that this was the place I wanted to be. Since then, I haven’t looked back.

Design, and pure creativity in general, has always been a passion of mine for as long as I can remember – ever since I was a little girl, there has rarely been a moment when I didn’t have a pen or pencil in my hand – I was, and still am, constantly creating.

Aside from my graphic design, I also enjoy creative writing and will often take up the diversion when I am not doing my design work. Studying English Language and Literature at A2 Level in Sixth Form is where I found my hidden, second talent in this area, writing numerous creative story pieces, both for my exams and in my own time. Due to my love of both design and writing, Graphic Communication has proven to be the perfect course for me and I cherish every second of it.

In this blog, I keep a record of every project that I have worked on and am currently working on, documenting everything, from my initial concepts, through the development stages, to the final outcome, including my feelings on and what I have learnt from each.

I would be delighted if you spared a moment and took the time to look through some of my blog posts throughout my two years of University so far, and perhaps you could even gain some inspiration yourself. Please do not hesitate to get in touch with me if you have any enquiries or work opportunities that I may be of help with. Click here to contact me.

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