Over the Easter break, I have set myself the task of pushing myself to create more pieces for the Tenovus supported ‘Food Wellbeing during Chemotherapy’ campaign that I worked on in my Persuasion project during last term.
Since producing and presenting the video that I created for my clients, I have decided that I want to create them other pieces, including posters, social media elements and a new improved booklet that is capable of replacing their current one. I plan on creating these as a side project to the other three videos that I will be working with them to create by the end of this year outside of my university work.
I have been working firstly on a basic poster which will advertise the video that I have created. I have also made a banner to go with it which can be displayed on social media sites such as Facebook in order to help promote the video and ensure that more people see it – after all, the aim of the campaign is to raise the awareness of food safety for chemotherapy patients, to as many people, particularly caregivers, as possible. I have put the banner that I created onto the Tenovus Facebook page as an example of how and where it could be used.
Although the poster and banner are efficient in promoting the video that I have created for the campaign, I feel that I could create a more appealing series of posters, perhaps displaying a range of infographics. I would want to use more colour to make them eye-catching, so will look into using the Tenovus colours from their brand guidelines which have been supplied to me by my clients.