Client Meeting and Tutorial

We have one week left until we present our final, finished outcomes to our clients next Thursday 30th March.

Yesterday I had a meeting with my clients in which I showed them the stop-motion scenes that I had filmed so far over last weekend and have put together roughly in iMovie. Before actually showing my clients the animation so far, I had to explain what stop-motion was as they had not seen it before. I was unsure if they would like it beforehand because I was aware that it was in a different style to what they had asked for. Whereas the other members of my group had gone for a vector-style animation created on AfterEffects, my animation is a stop-motion which is very different. However, on showing both of the clients my animation so far, they really enjoyed watching it. They liked how the rough voiceover that I had produced so far was lighthearted and friendly, so not too serious and heavy. Rather than making the viewer scared of the food risks, it just makes them aware of them and that although they are serious, it’s okay if you know how to handle them and obviously, that’s what the video series that I am creating is here to help do. In the voiceover, I have lightened the topic by including short phrases, for example, one particular line in my script is: “…you are more at risk of getting food poisoning, but don’t panic – this is Steve, he’s here to help.” Here the ‘don’t panic‘ works to comfort the viewer, and then the introduction of a helpful character (‘Steve‘) adds to this. The clients admitted that they were at first unsure of the idea of using a character in my animation when I had previously told them this, because they knew from their market research that the viewers from Velindre Cancer Centre had not liked watching and listening to personal stories and actual people talking at them from on-screen. I was aware of this when I decided that I wanted to use a character to create a sense of journey, which is why I chose a stickman. On watching the video, the client agreed with me that my use of the character really worked and they liked how ‘Steve‘ was not human-like: his body (as well as the other stickmen in the animation) are made of single geometric shapes, he has no real facial features – no nose, no mouth – except for a pair of vertical lines for eyes. He is simply an illustration, so is more cartoon-like than human.

At the end of the meeting, I agreed with the client that for our presentation next Thursday, I would finish off the first video, “Food Wellbeing during Chemotherapy”, and have it perfected to present to them next Thursday. I also agreed that I would have all four storyboards finished too. This way it means I can concentrate on getting one video to an excellent standard, rather than having four completed to a rough and poor standard.

Below are a few screenshots taken from my stop-motion animation so far that I showed to my clients today:

Today I had a tutorial with Neil Angove who was really helpful to talk to after my client meeting yesterday, because he gave me several ideas to help improve my stop-motion. He noticed that there were a few long blank spaces in the video which had no visuals, just voiceover. This was because I had had to add in some time where the animated parts of the video had not been quite long enough to fit my voiceover. He said that I could think about my audience, such as viewers who could potentially be hard of hearing – I am going to back up my voiceover with on-screen text, which will also help to fill these blank spaces. Obviously it would better if my text was handwritten and part of the actual original stop-motion, but because this is already completed, I am going to have to add it using other software such as AfterEffects – I am going to attempt to make it as close to hand-written as possible though.

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