Today was our first tutorial during this project, to talk about our research so far.
Our group’s tutorial today was with Ian Weir. We showed the research that we had collected so far, including our creative briefs at the stage that they’re currently at. My research included what the food safety risks are for cancer patients and what some of the foods are that they should avoid. I also looked into who both, the Velindre Cancer Centre and ZERO2FIVE are, and what they do.
As a group, we made a list of questions that we had put together for the client – the questions covered what we found was missing from the brief that we believe would be useful to know. The questions included:
- Ask for the booklet.
- How long a video would you consider suitable?
- Where will the videos be shown? – on your website? on social media? etc.
- Is our target audience purely those who visit and are caregivers to patients at the Velindre Cancer Cancer, or is it a wider audience?
- When should we expect to receive the nutrition and food safety messages for the video from the researchers at ZERO2FIVE?
- How many videos do you want in the series?
- Is there a brand? – for example, Cardiff Met or Velindre Cancer Centre?
After showing Ian the questions that we intended to email through to our clients, Ian suggested, why not meet them? – after all, they are located literally on the university campus. Ian also made clear that he personally felt that, the clients were possibly asking for and expecting a bit too much by asking for a series of videos – he suggested that just one single video would be more realistic considering the time constraints that we have. The clients, not being designers themselves, would most likely have very little, if any, knowledge of how to make a video and how long the video-making process takes. We will need to see if we can come to a compromise with the clients to create a more doable outcome for them.
From here, we plan to contact the clients in order to ask if we can meet up to introduce ourselves and talk over the brief with them.