Firstly, what is pitching?
Pitching, is supplying design services without, or with inadequate, payment. Ian spoke about how, nowadays, a lot of people, particularly designers themselves, disagree with the idea of pitching and believe that it shouldn’t be carried out. But why? It is widely seen that pitching undermines the economic viability of working as designers, devaluing the individual designer. Although I agree with this myself, in this case, we must pitch our design to S4C as part of our project and in this case it does not effect is badly as there is no money or reward involved.
Today, both Owen and Ian talked us through everything that you must consider for a pitch, in order to make the best pitch that you possibly can. The first and most foremost thing to ask yourself before preparing your pitch is, who are you pitching to? In our case, we are pitching to Leslie (the lead graphic designer) and Owain (head of the production team) from S4C – we will need to reread the brief to refresh ourselves on the companies overall needs, personality and brand values, in order to make the right pitch for them. We also need to think about who their target audience is and what the current trends and interests are within that. It is important that we keep in mind that we only have a 15 minute slot – so 10 minutes to pitch and then 5 minutes for questions – we will need to ensure that we stick to this so that we don’t run out of time during the actual pitch next week. Enthusiasm, positivity and clarity are all key to any pitch – every member of our group needs to show that they believe in our idea in order to convince S4C that our design is the one they want. We’ll explain exactly why our idea works for them, keeping them interested through tantalisation – showing them how our idea would work and leaving gaps for them to fill in their own ideas so that they can see exactly how it would fit, for themselves. Owen suggested using narratives and stories to do this if we can, e.g. personal narrative examples. Although we need to make it about our idea and concept, we need to make a connection with the clients and doing this would be a great way and opportunity to do so. Client participation is key; they must feel involved and included – tantalisation is the perfect way to do this. Strong imagery is a great thing to include in your pitches and sometimes images speak louder than words and text – we will need to achieve a balance between the visuals we use and our verbal delivery. Owen made a brilliant point that at the end of every pitch, you should always “leave the client with something” – we will need to think about this in our group and think of something imaginative and unique maybe to ensure that they leave remembering us along with our idea for them – we want to stick in the forefront of their minds. Finally, the last the you must always do before carrying out any pitch or presentation, is… rehearse!
Rehearse, rehearse, rehearse.